AI Insights · Timothy · January 2025
Top Business Apps on iOS in Brazil, Q4 2024
Explore the performance trends of the top business apps on iOS in Brazil during Q4 2024, including downloads, revenue, and active users.
In the fourth quarter of 2024, the Brazilian iOS market witnessed varying performance trends among its top business apps. Here's a closer look at the key metrics for the leading applications as reported by Sensor Tower.
WhatsApp Business saw its weekly revenue fluctuate, peaking at approximately $29.4K in mid-November. Downloads started strong, reaching around 68.2K in mid-October, but declined to about 40.5K by the end of December. Active users remained robust, with a slight rise to 8.7M by late November before tapering off to 8.3M at quarter's end.
LinkedIn: Network & Job Finder maintained steady weekly revenue, hovering around $188K in early October and closing the quarter at approximately $156K. Downloads showed a gradual decline from 42.5K in mid-October to 34.2K by December's close. Active user engagement dipped slightly from 2.5M in early October to 2.3M at the end of the quarter.
Microsoft Teams experienced a consistent download rate, peaking at around 42.4K in late October. However, downloads decreased significantly to just over 13K by the end of December. Active users followed a similar trend, starting at 2.6M in early October but dropping to 1.5M by the quarter's conclusion.
Zoom Workplace had a varied revenue stream, with a peak near $16K in early December, but revenue fell to approximately $10.8K by late December. Downloads started at 29K, rising to 31.8K in early November, before falling sharply to 7.6K at the end of the year. Active user numbers also decreased from 1.4M in early October to around 622K by December's end.
Finally, Kiwify showed an upward trend in downloads, reaching 25K in mid-October and maintaining a consistent rate throughout the quarter, closing at 23.8K. Active users fluctuated, with a peak of 233K in late October, ending the quarter with 211K.
These insights highlight the dynamic nature of app performance in Brazil's iOS market, with each app experiencing distinct trends in downloads, revenue, and user engagement. For more detailed insights, visit Sensor Tower.
